Despite the fact that my blog is mostly devoted to poetry and other arcane topics, the top search term bringing people here lately is “North Style.” Back in April I posted a strongly worded letter to North Style — a company I’ve never actually done any business with. They send me catalogs on a fairly regular basis though, like a lot of other companies do. That’s because I do, in fact, buy clothing from catalogs.
“Why buy your clothing from catalogs?” you ask.
“Funny you should ask,” I reply.
About two or three years ago I made the switch almost entirely from brick-and-mortar stores for pretty much one reason: I am fat. That’s right, I said it. I am a fat fatty. I have a fat belly, a fat ass, fat-ass thighs (which, admittedly, some people like), big fat tits, and miscellaneous fat distributed across the rest of my physique. In the world of fashion — and in the world in general, if you are to believe many people — this is a deadly sin, deadlier than
anger, pride, greed, lust, sloth, envy, and gluttony combined. And since sinning fatties aren’t entitled to the same dignity and respect we accord, say, people who cheat on their taxes, that means we have to pass by all the really cute outfits offered at reasonable prices on our way to the back of the store, where we can choose from a black polyester tent or a purple polyester tent for twice the prices a “normal” person would pay.
Thanks to teh Intarnets and to other fat fatties who like to look cute, I have other options. Also, I got some extra cash back after paying off a debt and discovered a few places who offered free shipping. Et voila! La belle femme sans honte est arrivee.
Applied to marketing, this means that any retailer who thinks I might possibly buy their stuff sends me catalogs regularly. If I actually BUY something from their catalog, I get a veritable deluge of the things. And I keep the damn things laying around because
(a) at the age of 38, I’m finally willing to admit that I like pretty clothes;
(b) I still covet pretty clothes;
(c) I actually have the money to BUY pretty clothes;
(d) the really clever retailers include all of these TOP SEEKRIT codes for free shipping and stuff.
The resulting flood of glossy pamphlets featuring smiling women and their collarbones reminds me a lot of B.F. Skinner’s experiment with the pigeons. He did quite a few experiments with pigeons actually, but the one I’m referring to showed that random positive reinforcement results in the highest payback. In other words, if a pigeon didn’t know when its next meal was coming, it pecked at the pigeon-food button more consistently and more often than in any other scenario.
To extend the metaphor to its breaking point (which is something I’ve been known to do), these are the pigeons I enjoy feeding:
- Simply Be: A retailer from the UK with lots of cute, on-trend clothes. They used to offer free shipping and returns, but that seems to have changed as they become more popular. They often have specials for new customers. Their customer service people are awesome. Their price points are higher, but the quality of many — not all — of the clothes makes up for it. And if you wait for the sales, you might not find it in your size!
- IGIGI: A San-Fransisco-based boutique with FAAAABULOUS dresses, skirts, and accessories. Most of their stuff is very feminine and therefore not always career-friendly, but they do come out with a few business suits every year. I scored a killer pantsuit from them last season that sees plenty of wear. All of their stuff is made in San Francisco so you’re paying San Francisco prices, but if the dress fits you will wear it for years and years. Plus, they have some of the hottest plus-size models I’ve seen. So there’s that. Shipping will always cost money but their standard method is FedEx which means you get it pretty quickly. Returns cost money, although I’ve never returned anything I bought there.
- Woman Within: Good for staples like t-shirts, leggings, nightgowns and the like. With discounts and special offers, many items are insanely cheap, which probably means you’re supporting a sweatshop in China that beats its workers and makes them sleep in dormitories with windows made opaque by coal dust. But hey, times are tough.
- Ulla Popken: If you believe their “About Us” pages, they were one of the first retailers to go into the plus-size business. Their styles lean toward the matronly and the tent-like, but you can find some good career pieces and many of their items (especially the tunics) have lovely detailing. Higher on the cost side unless you catch their sales. They don’t offer free shipping very often and their returns cost money as well.
- Sonsi: This is the new-ish multi-brand website started by Lane Bryant and a few other retailers you’ve probably seen in storefronts (Catherine’s, Fashion Bug, etc). You can also find more obscure brands like Igigi and Kiyonna here — often with good deals. Shipping and returns usually cost extra but they often run specials and sales that make up the difference.
When I decided to make the switch to online shopping, I had to make some adjustments in the way that I think about buying clothes. I had to give up on the notion of instant gratification. I had to give up on the idea that everything I ordered would work out (this one was the hardest, and is why I still prefer free shipping and returns when I can get them). I had to get used to the idea of ordering clothes for the next season one or two months in advance. And I had to give up on the idea that online shopping is any more convenient than shopping at a brick-and-mortar store. It’s just a different kind of inconvenient. I also had to learn how to make allowances for the cash moving back and forth (I recommend setting up an extra bank account just for online shopping).
While the adjustment was difficult, it was well worth the effort — not just because more than a few friends have commented on how well-turned-out I am these days, but because I feel more confident, sexy, and well cared for.
Now that I’ve got a solid wardrobe put together, I’ve really got to get back to my old frugal-fanny ways when it comes to clothes. Which means that more of those glossy collarbones are heading right to the recycling bin. And that I’m less likely to take a risk with a retailer like North Style.
[EDITOR'S NOTE: With all due respect to fat fashion bloggers, who help make the world a more fabulous place, my only relationship to the retailers mentioned in this post is as a paying customer or a potential customer. I received neither money nor free stuff from them. Here's another blog that reviews online plus-size retailers as a shopper and not a free-stuff-reviewer: www.thecurvyladies.com/]